Tourism in our Italian neighbors has returned to pre-pandemic levels. One of the problems, however, is the declining purchasing power of Italians.
In 2023, 445.3 million overnight stays were reported, an increase of 8.1 percent compared to the previous year. In 2019, 436.7 million overnight stays were reported, according to a study published on Monday by the tourist association “Assoturismo Confesercenti”.
Tourist demand grew most strongly in the art cities (plus 11.4 percent) and in the mountain towns (plus 11.1 percent). An increase of 10.2 percent was reported in the spas. The growth was driven by foreign tourists. The number of Italian visitors increased by 2.8 percent compared to the previous year, with a total of 216.8 million overnight stays.
The number of foreign tourists is increasing
“After three very long years, tourism is finally returning to pre-pandemic levels, partly thanks to the increase in foreign tourists. This shows that promoting Italian tourism in foreign markets is fundamental,” said Vittorio Messina, President of Assoturismo Confesercenti.
“Tourism once again proves that it can be a driving force for the economy of the entire country, but we must continue to support it,” Messina said. The difficult international context and the uncertainty of domestic demand due to a decline in the purchasing power of Italians are problematic.
Source: Krone
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