The aim is to promote deseasonalisation, extend stays and increase expenditure. Together with Turespaña, it will develop its own content with Lonely Planet to travel through the Basque Country with an electric car via Grand Tour.
Euskadi’s tourism campaign will focus on international markets to promote the deseasonalization, extension of stay and increase in expenses. Furthermore, Euskadi goes together with Turespanaown content within the campaign with Lonely planet based on traveling through Euskadi in an electric vehicle Great tour.
The Minister of Tourism, Trade and Consumption, Javier Hurtadoand the General Director of the Spanish Tourism Institute, Miguel Sanzpresented this Wednesday in Bilbao the cooperation actions related to the annual tourism campaign of Euskadi.
As the advisor explained, it was decided not to run a specific summer campaign from 2023 and instead one a year-round campaign and off-peak periods, concentrating efforts on the holiday periods of those who visit us outside the summer.
As specified, the purpose pursued by suppressing the summer campaign and expanding its promotion throughout the year is to promote the seasonalization, the movement of flows, the prolongation of stays and the increase of expenditure in order to “enhance the to continue to strengthen sustainable and sustainable growth”.
In this sense, he emphasized that the data shows that they are achieving this goal a growth of 13% outside the summer and only 0.4% in July and August. For this reason, he said, they will continue to deepen this path of tourism promotion campaigns throughout the year, especially focusing on international tourism.
Hurtado pointed out that the data also indicates that the priority markets to achieve the objectives are international markets. “In 2023 we targeted them with a promotional effort and we managed to grow them by more than 15%, some well above pre-pandemic numbers,” he noted.
Hurtado has indicated that long-haul markets are the source markets with the largest number of tourists and the tourism segments with the highest levels of spending per person and the longest stays of between 7 and 15 days.
“For this purpose, the partnership with Turespaña is of strategic importance, as we will focus our joint activity on promotional actions in long-distance markets, where going hand in hand with the Spanish brand significantly strengthens the promotional impact.”
Source: EITB
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
