In the super sports year 2024 with the Olympic Games and the European Championships, the sporting goods giants Nike, Adidas, Puma and Co. will compete. a tough match. Shoes are by far the most important sales factor; the most difficult means of payment in the competitive billion-dollar business is the real name of the figureheads.
When the road gets hard and rocky, the best get stuck at some point. Like giant Nike. Where – despite profit increases last year – two billion dollars in costs must be saved by the end of 2026 to improve profitability. CFO Matthew Friend wants to “simplify product offerings, increase automation and use of technology, and streamline the organizational structure.” This will not only affect thousands of employees, but also a number of sports stars. And already met.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
