Autocontrol rejects a claim by Iberdrola against Repsol for misleading advertising

The first part of the jury Self-controlAssociation for the Self-Regulation of Commercial Communications, has turned down completely one Iberdrola claim against Repsol for false advertising.

In the same way, the organization Iberdrola imposes the payment of all costs that may ultimately arise for the processing of the procedure for Autocontrol.

Specifically, the claim was filed on January 19 by Iberdrola Clients against an advertisement broadcast on television, in the press and on the Internet by Repsol promoting its new renewable fuels.

On it you could read: ‘The quality of Repsol is now 100% renewable. From organic waste. Already available in more than 50 gas stations and by the end of this year in 600’; ‘New 100% renewable fuels from Repsol’.

As stated in its statement of claim, Iberdrola considered that this advertising was “contrary to the principle of truthfulness, and therefore contrary to rule 14 of the Code of Conduct for Self-Monitoring Advertising”, considering that it was “misleading or capable of causing error” , while in his opinion this gave the impression that all of Repsol’s activities and products were now 100% renewable.

Likewise, the electricity company questioned the veracity of the 100% renewable origin of these fuels, and whether they could be used by all vehicles.

However, according to research by Repsol, Autocontrol refutes all these arguments by estimating that advertising complies with all regulations.

In its resolution, the Autocontrol jury believes that it does not seem likely that a consumer would conclude “that currently all Repsol fuels are 100% renewable, as that would mean that of the fifty Repsol petrol stations that currently have sustainable fuels, the remaining gas stations don’t sell fuel.”

Likewise, he believes that Iberdrola “has not provided any evidence from which any element could be deduced that would allow us to question the renewable nature of Repsol’s new fuels.”