The ‘Mother Earth’ climate protection offensive led to a wave of enthusiasm for environmentally friendly action. Many people were inspired to make their lifestyles more sustainable, helping to turn climate protection into a social movement.
Exactly ten years ago, the ORF, together with the “Krone” and many other partners, launched a major initiative to get people excited about climate protection – and at the same time warn about the inevitable consequences of global warming. The urgency of this message has been painfully underlined time and time again by natural disasters such as droughts, floods and storms.
This year’s campaign had the motto “Water Changes Everything” – a statement that became unintentionally prophetic: a millennial flood made clear the urgency of protecting and using this precious resource wisely. Despite these dramatic events, Anita Malli, head of the ‘Mother Earth’ initiative, remains optimistic. She sees a noticeable change in people’s consciousness that is being reached through all channels.
Sustainability in everyday life
“Electricity from photovoltaic solar energy is now cheaper than ever,” Malli emphasizes. Many households are already using their own small solar systems and are developing a new awareness about energy use. Even small changes, like using the dishwasher at lunch when the sun is shining, make a difference. She sees this commitment from both ‘Krone’ readers and ORF viewers and listeners as an important part of change.
Economics as a pioneer
According to Malli, the economy also shows impressive adaptability and innovative strength. “The sector has made great progress – and this attitude is now deeply ingrained in the minds of many people,” she says.
Together we change more
Another reason for hope: according to a current Integral survey, three-quarters of Austrians want to act more climate-friendly in their daily lives in the future. This support shows that the climate protection initiative not only attracted attention, but also led to concrete action.
The past ten years have been characterized by challenges and changes, but also show that optimism and commitment can form the basis for a sustainable future.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
