Good business ideas – why more and more women are behind companies

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Increasing domestic potential: Lower Austria needs more female founders in forward-looking industries. The country is therefore taking new measures to support female start-ups and start-ups.

Instead of playing with dolls, she first wanted to learn how to solder: Maria Geir learned early on not to think in clichés. Professionally, she entered the technology and IT sector. Then she dared to take the step to self-employment. “I’m not a quota woman,” explains the successful entrepreneur.

As founder of the start-up “Octenticity” and developer of the app “octa-vita”, she also wants to encourage other women: “You need a forward-looking product that hits the market at the right time. It’s instinct, not gender said Geir.

Help with starting a business
There is support from the women’s entrepreneurship initiative of the start-up agency riz-up or the state incubator for accents. Although there are more female start-ups than ever before, the share of technology start-ups is only 25 percent: “Lower Austria needs more female founders in forward-looking industries,” emphasizes provincial councilor Jochen Danninger.

Source: Krone

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