Yesterday a size 36, today a slim 34 – and tomorrow even 32. Are we getting thinner or are our clothes bigger? There is an advanced psychology behind the numbering.
Sweating in the dressing room: close the pants – despite the winter bacon? More and more often a positive surprise: Close the button like the zipper. So wide that women even fit a size smaller. An elated feeling.
The phenomenon of “vanity measures”
The German business psychologist Georg Felser (58) of the Harz University of Applied Sciences calls the phenomenon “vanity sizing”: “A 38 instead of 40 is flattering. In reality, however, the garment is one or two sizes larger than the label suggests. ”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
