Rolex, Breitling & Co. – Investing in luxury watches: when the time is right

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Benjamin Franklin knew it, resourceful investors hope so: time is money! More and more people expect rich returns from luxury watches. We explain how and when an investment can pay off.

Barack Obama and Victoria Beckham swear by it, as do Roger Federer, Jennifer Aniston and many other stars. After all, the brand stands for real wrist quality, for precision and excellence. The company employs 14,000 people, of which 2,000 are in 100 different occupations at the Biel plant alone. According to the most recent estimate by Morgan Stanley and LuxeConsult, the company’s turnover in 2022 was 9.3 billion francs, or 9.42 billion euros. A quarter of global luxury watch sales wear the “gold crown.”

Source: Krone

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