Milk and cocoa: These are not only the abbreviated parts of the name of the well-known chocolate brand, they are also important components of the recipe. The cocoa content is now being increased, as the Mondelez Group has announced. After three years of development, a new recipe for the Milka bars has now emerged. This is accompanied by a change in packaging design. Milka’s biggest relaunch in 25 years brings even more surprises.
The purple cow should be looking directly at the sweet tooth from an embossed corner piece of the board, as reported by the trade journal “Cash”. The cow will also feature more prominently on the packaging in the future: she looks straight at the potential buyer. However, the taste of the chocolate still determines the purchase decision, as emphasized by Nina Mahnik, Marketing Manager of Mondelez Austria.
Sustainably grown cocoa
“With our further developed recipe and bar shape and the cocoa from our sustainability program Cocoa Life, which is sustainably grown for our Milka, we offer our consumers the most delicate Milka”, Mahnik tells “Cash”. With the relaunch you want to inspire existing buyers and also win new fans, she explains.
That the cocoa comes from sustainable cultivation must also be clearly visible, the logo will be on the front of the newly designed packaging. In addition, the packaging design is also changing across the entire Milka product range.
In the supermarkets, attention should be drawn to the new panels with their own displays. The brand’s relaunch will be supported from August with a major advertising campaign that will run for several weeks – including a TV spot and online videos.
Source: Krone
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
