So that we buy more: – This is how online stores manipulate us with psychological tricks

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So that we buy more: – This is how online stores manipulate us with psychological tricks

When shopping online on a PC or smartphone, it ends up in the shopping cart more often than originally planned, especially in the era of Chinese cheap stores. This is no coincidence, as stores use psychological tricks – so-called dark patterns – to send customers into a buying frenzy.

‘Dark patterns’ are everywhere on the internet: commercial offers, from streaming services to online games, social networks and online stores, take advantage of the way our brains work to increase their click rates or make a sale. In this article, we take a closer look at the tricks online stores use – and we bet you too have been the target of such practices. Krone+ explains the most common strategies – and how you can protect yourself against them.

Source: Krone

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