When shopping online on a PC or smartphone, it ends up in the shopping cart more often than originally planned, especially in the era of Chinese cheap stores. This is no coincidence, as stores use psychological tricks – so-called dark patterns – to send customers into a buying frenzy.
‘Dark patterns’ are everywhere on the internet: commercial offers, from streaming services to online games, social networks and online stores, take advantage of the way our brains work to increase their click rates or make a sale. In this article, we take a closer look at the tricks online stores use – and we bet you too have been the target of such practices. Krone+ explains the most common strategies – and how you can protect yourself against them.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
