Without a stir, a relatively new major player creates the domestic discounters such as Hofer, Lidl and Eduscho/Tchibo. In the meantime, the Dutch business promotion in Germany already has 117 branches.
One location after the other has been opened without much sensation since 2015. “Action in Austria is currently present with 117 branches and has around 2500 employees,” said the Austria Boss Boyko Tchakarov campaign. Nine new stores were opened in 2024 and 200 extra jobs were created. The majority of the promotion belongs to the British Private Equity Company 3i Group.
Fight for valuable market shares
So-called non-food displays such as action, Woolworth, Tedi, Pepco and Kodi have specialized in the trade in goods that cannot be consumed. They perform household and stationery, rental textiles, fashion and decoration, toys and multimedia, leisure and sporting goods.
Promotion offers around 6000 products at low prices in 14 categories. A third of the range has been established. For Hofer, Lidl and Eduscho/Tchibo, the loss of market shares in the field of non-food is painful according to market observers.
Large branch offensive is not nearly over yet
The sale of action in 2024 with around a quarter to 13.8 billion euros. In 2024, the discounters opened 352 branches throughout Europe and now operating 2918 branches in twelve European countries, the discount announced on Thursday. The company does not announce market shares or country -specific sales developments.
The turnover of Action Retail Austria GmbH amounted to around 348 million euros in turnover in 2023 and the net profit amounted to 8.5 million euros, stemes from the annual financial statements stored in the commercial register (“Wirtschafts-compass”).
The action of action is to continue in Europe and Austria. The discount starts in the spring of Switzerland and the market entry in Romania will follow in the fall. Further branches must open in Austria. One is “always looking for suitable locations,” said the Austria -Baas Action. In all countries, action from 2023 to 2026 the opening of 1300 to 1400 branches.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
