The health industry is confronted with a reorganization. The facility increasingly comes to the center instead of the selective treatment of individual diseases. The Austrians spend more and more money on their health, apart from the legal health insurance, as a current study demonstrates.
“For many people, the topic of provision primarily come to the fore through the experiences of covid-13 pandemic as well as through growing sacrifices and a highher media presence of prevention solutions or health coaching. Offers-the willingness to pay for prevention alone is almost at percent of the asverage per capita income, “Says Study Author Thomas Solbach or” Strategy & “.
Austrians spend 230 euros per month on their own health
Even today, people in Germany, Great -Britain and the United States invest an average of 210 euros per month in their health (Germany: 225 euros; Great -Britain: 205 euros: 307 euros). In Austria, 230 euros per month will be spent on your own health. In addition to healthy food and sport, according to the study of health trackers and genanalyses, the most common health care measures are.
The market potential for prevention -oriented health offers in Europe and the US estimates the study of around 605 billion euros a year. About half of them have been omitted to Europe with 288 billion euros. Germany (46 billion) and Great Britain (54 billion) are among the largest individual markets, in Austria a potential of 5.2 billion euros per year is predicted.
The figures stem from the “Future of Health” study, for which more than 100 managers from the pharmaceutical industry and medical technology -industry and 2500 consumers from Germany, Great Britain and the US were interviewed. The values for Austria were calculated on the basis of the purchasing power parity.
AI and the use of health data driving ahead
The managers investigated identify the greatest value potential in digital technologies and the intelligent use of health data. According to the survey, almost 70 percent of consumers already have access to their own health data such as EKG, around 40 percent even complex data such as inheritance analyzes. However, a large part of the respondents still hesitate when it comes to sharing this data.
The change is still not progressing and takes place faster than expected. While earlier predictions of full implementation were based on 2035, more than a third of the pharmaceutical managers who expect a transformation today are expecting a transformation.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
