The Ausserfern global player in electronic entertainment invited to the opening of the new logistics center of 15 million euros and showed the cat out of the bag: “Koch Media” is history, “Plaion” the future.
The company moves in the virtual world, the party on Friday was real: Koch Media, headquartered in Höfen near Reutte, asked about 300 invitees to reveal their new identity: for 28 years the company operates with the company name, which is hard to reconcile with international friday story and will be replaced by “Plaion” – worldwide.
Annual turnover of more than 500 million euros
“We chose our new name to reflect our company’s content development and global expansion,” explains Managing Director (CEO) Klemens Kundratitz. Since the takeover by the Swedish Embracer Group in 2018 at the latest, development in computer games, merchandise and film has gone through the roof: 2360 employees (220 at the headquarters in Höfen) at 33 locations worldwide generate an annual turnover of more than 500 million euros. The global player supplies the entire European market with DVDs, Blu-ray discs and merchandise from Höfen.
48 robots pack the ordered goods in boxes
The new logistics center of 5400 square meters that has been put into use aims to do justice to the rapidly growing market. The “Autostore” is futuristic, because 48 robots pack the 22,000 boxes fully automatically. There would be room for about four million computer games. From August 24 (release date), the latest in-house creation will also be present: “Saints Row” is the name of the game, which took about 100 employees to develop over five years in one of Plaion’s 13 international studios . Nearly 70 percent of Plaion’s 2,360 employees are employed in computer game development, the main business area of the Ausserferner Riesen.
Source: Krone
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
