‘Avatar’ gives vent to some cinemas that get half of the box office back

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James Cameron’s film is the highest grossing of 2022 with 21.8 million euros in just two weeks, while Santiago Segura places two of his films among the ten most watched Spanish films

James Cameron and Disney have had two weeks enough to burst the Spanish box office. ‘Avatar: The Sense of Water’, released on December 16, has grossed 21.8 million euros in cinemas, making it the highest-grossing film of this 2022 that is almost ending. This is data collected by Comscore, the world’s leading audience measurement company, on Dec. 29.

The return to the planet Pandora thirteen years after the first part exceeded 7.3 million euros in its first weekend after being shown on 1,983 screens, more than 40% of the theaters. 85% of the box office went to ‘Avatar’, which can also be seen in many 3D theaters, with more expensive tickets. A total of 3.2 million viewers. A few more but with lower collections – it’s not in 3D – this summer had ‘Minions: The Origin of Gru’, the second highest grossing film of the year with 20.7 million euros and another Hollywood ‘major’ behind it , Universal.

After ‘Jurassic World: Dominion’, which takes the third position, we come to the first Spanish film in the ranking: ‘Father there is no more than one 3’, good for 15.6 million. Director Santiago Segura is third at the box office these days with ‘A todo tren 2’. To find another Spanish film you have to drop to seventh position with ‘Tadeo Jones 3. The emerald table’.

Comscore data invites optimism: Theater attendance is up 45% this year compared to the previous year. More than 61 million viewers left 379 million euros at the box office, 49% more than in 2021. However, the market has still not recovered from the debacle caused by the pandemic and the data is still very poor when compared to the bonanza situation before coronavirus outbreak.

For example, visits to theaters and the collection are still 39% below the average period before the pandemic. In 2019, 105 million viewers, without going further, spent 615 million euros on tickets. Besides Santiago Segura and Tadeo Jones, Spanish cinema has had hits like ‘Los renglones torcidos de dios’, ‘El cuarto pasajero’, ‘As bestas’, ‘Alcarràs’ (these two, the only films distributed by independent companies, A Contracorriente en Avalon), ‘Modelo 77’, ‘I’m gonna have a good time’ and ‘La vida padre’.

In total, Spanish cinema collects more than 82 million with a market share of 22%. It is curious that two of the highest grossing feature films, ‘Padre no hay más que uno 3’ and ‘A todo tren 2’ are from the same director, Santiago Segura, who will premiere another family comedy on July 7 bring. with Leo Harlem, “Summer Vacation.”

Everything indicates that the good streak will last – James Cameron through – at least until the Bridge of Kings. More than 2.4 million viewers visited cinemas this week, a record number since 2019. The ‘Avatar’ locomotive, which has surpassed the $ 1 billion mark worldwide, is to blame, although the world box office champion in 2022 Tom Cruise will be , who reached almost $1,500 million with ‘Top Gun: Maverick’.

Madrid (20.6%) and Barcelona (14.2%) are by far the provinces with the highest number of spectators. Then come Valencia (6.5%), Alicante (4.1%), Seville (3.8%), Malaga (3.8%), Murcia (3.3%), Cádiz (2.9%), Balearic Islands (2.4%) and Bizkaia (2.4%).

More data points to optimism: for the first time since 2019, the 10 best viewed films of the year together exceed the 10 million euro mark. In 2023, the exhibitors will also try to win back the adult audience that has stopped going to the cinema because of the change in social habits caused by the pandemic and the proliferation of streaming platforms. The new Indiana Jones, Tom Cruise who stakes the man in another part of “Mission Impossible” or “The Snow Society” by Juan Antonio Bayona, will contribute to this.

Source: La Verdad

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