The newspaper’s website will close 2022 with a monthly average of more than 1,550,000 unique users and 11 million page views, more than its main competitor in the Murcia region
The majority of readers continue to choose LA VERDAD to stay abreast of current events in the region on the Internet. For another year, the website of the Community’s leading newspaper, which will celebrate its 120th anniversary in 2023, will remain the main reference, with 2022 viewing figures just published by the official GFK meter, giving the portal a monthly average of 1,550,484 unique users and 11,052,595 page views. These figures are much higher than those of its main competitor, ‘La Opinión’, which ended last year with an average of 301,000 unique users and 1,255,719 page views less than LA VERDAD per month.
The hundred-year-old header’s website reaffirms its leadership even by offering most of its content closed and available only to users who are subscribers, compared to Prensa Ibérica’s totally free website. On paper, a medium in which both media are paid and compete on an equal footing, the difference is even greater: for every ten newspapers sold at the newsstand by LA VERDAD, the newspaper ‘La Opinión’ sells only one copy, according to OJD data .
When it came time to follow the informative milestones of the past year, Internet users in the Murcia region mostly chose the LA VERDAD website. For example, in February, the month in which the Russian invasion of Ukraine began, and also in March, when the war generated a lot of public interest, laverdad.es had an audience of 1,292,039 and 1,303,475 unique users respectively. It also remained in first place in the Q1 calculation, coinciding with the major wave of Covid caused by the Ómicron variant, which resulted in thousands of infections forcing health authorities to reintroduce restrictions with a major impact on the population. The coverage of both events instilled the confidence of most Internet users in Murcia.
Sportingly, the news of the year for the region was the capture of world tennis No. 1 by Carlos Alcaraz from Murcia, who achieved glory after being declared champion of the US Open in September. That month, LA VERDAD, which has a special section on its website dedicated exclusively to the athlete from El Palmar, featuring all the news, photos and videos of his exploits, attracted a total of 1,641,337 unique visitors and nearly 10.9 million page views. above its competitor.
In November 2019, LA VERDAD launched the digital subscription model with its on+ project, a determined pursuit of high-quality content and added value for readers based on a broad editorial offer faithful to the principles of independence and rigor, which characterize the become the main communication medium in the Region, following in the footsteps of the most prestigious newspapers in the world, which have also implemented the subscription strategy as the main way to ensure the future of their headlines and the preservation of independent professionals committed to ethics and journalism guarantee trade.
LA VERDAD on+ subscribers have unlimited access to all of the newspaper’s content from anywhere and from any device, always with constant updates, with a much more comfortable reading experience and without intrusive advertising. Besides being able to read exclusive news, reports, interviews and opinion pieces, only they can leave comments and participate in conversations about the news.
Readers who have subscribed to LA VERDAD can not only enjoy a wide range of quality content on the web and the ‘app’ exclusively, but also up to a dozen author ‘newsletters’, signed by journalists and specialist staff of the newspaper with a variety of themes to suit different preferences and tastes. There is always a menu for every day of the week: sports, fashion, environment, gastronomy, politics, opinion, and also a daily with the most important current news.
On the other hand, laverdad.es alerts allow you to know all the news down to the minute, so you don’t get lost in the maelstrom of each day. To activate this service, which is free, you must access it through the menu of the mobile application and through the bell-shaped button in the case of the Internet. You can also receive podcast recommendations from the headend and in-depth reports in the alerts.
Source: La Verdad
I am David Jackson, a highly experienced professional in the news industry. I have been working as an author at Today Times Live for over 10 years, and specialize in covering the entertainment section. My expertise lies in writing engaging stories that capture readers’ attention and deliver timely information about the latest developments.
