The Belfast-based, plastic-free beauty brand will go global.
Hair and body care brand Paradoxx gets new funding Expand its export capabilities to new markets in the United States, Canada, Russia, Australia and the Middle East.
Founded in 2018 by Yolanda Cooper, the Northern Ireland startup has also developed the patented Supernova, the world’s first 3-in-1 scale, magic wand, and compass.
This summer, CEO Cooper joined the ranks of the industry’s most powerful hitter, included in Glamor magazine’s 2021 Beauty Power List in the Fashion & Beauty Book, for her leadership in sustainable beauty.
Recent funding from local financiers and Northern Ireland’s largest independent provider of working capital, Upstream Working Capital, will enable the beauty company to expand into new markets and continue to grow internationally.
Yolanda Cooper, Founder and CEO of We Are Paradoxx, said: “This latest funding is an important step for We Are Paradoxx and will help us gain a foothold in major international markets. As a company, we are committed to innovation and sustainability.
“Access to working capital is critical as we strive to innovate, develop and grow our product lines. “We have a clear vision for the company and how to move from the start-up phase to the large scale phase and access to capital is critical to this vision.”
Source: Belfastlive
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