The details of the guidelines for public broadcasting are being negotiated in the ongoing negotiations. For what is imprecisely worded can easily be avoided.
Why is there so much discussion about what the ORF will be allowed to do online in the future? The reason is that media diversity is weakened if orf.at is allowed to expand its offerings with tax money, while private media does not have this option.
“Blue side”: 70% video and 30% text
Therefore, when negotiating the new ORF law, including the digital amendment, the details are currently being negotiated: According to information from “Krone”, it is stipulated that the distribution on the “blue side” (orf.at) must be 70 percent video and 30 percent text.
Reporting limit would help
But many media creators demand more precise restrictions because this regulation contains too many loopholes that could allow the ORF to increase the text share again. On the other hand, a reporting limit would help, for example to 70 reports per day. Other calculation periods are also discussed, such as a limit per week or month, which allows the ORF to divide the number of reports flexibly according to what happens that day.
VÖZ: “ORF total design is a disaster”
But it is also important what the reports on orf.at look like. There has been a lot of criticism in the past that the website was too newspaper-like for a public broadcaster, so a new definition must now be negotiated: “While the more precise definition of the terms, e.g. newspaper-like, represents an improvement that could be made in the future used, the overall design is extremely problematic and can be described as a catastrophe from the point of view of the private media industry,” said Gerald Grünberger, director of the Association of Austrian Newspapers.
New freedoms for the ORF’s online presence also include online-first options and online-only channels, though these shouldn’t be coming, at least not in the radio sector.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
