The wheels keep turning: Lidl-Trek Show your choice for Tour de France. The team, consisting of eight unique cyclists from seven countries (Spain, Denmark, Belgium, France, Luxembourg, Italy and the United States), is ready for Grand Depart to Bilbao (Spain) and looking forward to wearing the new yellow-red-blue jersey in the 110th edition of the Tour de France, with the ambitious goal of athletes to win hearts and stages in one of the most important cycling races in the world. Meanwhile, in the women’s Giro d’Italia, there are incredible cyclists from five countries (Germany, UK, Italy, Netherlands and Australia) who will also debut the new Lidl-Trek jersey in this competition, which focuses on the overall podium, in addition to winning stages in this historic competition.
Lidl and Trek, as partners, have ambitious plans: with their long-term partnership, they want to build a team within international cycling that will stimulate and inspire cycling fans, the next generation of cycling champions. women and men, as well as all cyclists, both beginners and competition. As partners, Lidl and Trek are committed not only to excellence in cycling, but also to the sustainable development of athletes, which includes a team culture. They also focus on building their teams, working together to empower, mentor and support young talent. With a strong and diverse team of top international athletes, Lidl-Trek aims to be a role model for sustainable cycling.
Lidl is proud to be the main sponsor and strategic partner of the team UCI WorldTour Lidl-Trek. The collaboration will begin with the women’s Giro d’Italia on June 30, 2023, and the men’s Tour de France from July 1, 2023. Together, Lidl and Trek are not only committed to sporting success, but also to the awareness of physical exercise, sports and conscious nutrition for health and general well-being. For both companies, it is important to promote a healthy and active lifestyle as part of their social responsibility.
“We want to promote sustainable cycling and an active lifestyle. We are convinced that a healthy diet and an active lifestyle improve people’s well-being. With the Lidl-Trek partnership, we want to inspire as many people as possible t can get on the bike – the next generation of women’s and men’s champions, as well as all cyclists, both novice and competitive. Cycling is a sport accessible to all and suitable for anyone who wants lead a more active lifestyle. Like our Lidl products, accessible to everyone”, he affirmed Martin Alles, Senior Vice President of Marketing at Lidl International.
“We are delighted to introduce Lidl-Trek to the world, ahead of the biggest race of the year. Everyone on the road team feels privileged to partner with Lidl, who not only share our values and motivation, but also share the same vision .” “How we want to grow as a group and promote our sport. We can’t wait to start competing as Lidl-Trek and show off our new kit ahead of a packed summer of racing,” he said. Luca Guercilena, CEO of Lidl-Trek.
Sports alliances
In its aim to continue to promote healthy lifestyle habits, Lidl has recently strengthened its support for the world of sports, linking its brand to major sporting events. So, in addition to being a new sponsor of the Lidl-Trek cycling team, the company will sponsor Cworld cycling championshipwhich will take place next August at Scotland (UK)and the next men’s European Football Championship (and its qualifying phase), which will be held in Germany in 2024. In addition, the chain has also sponsored other recent championships, such as Handball World Cup men, played in January in Sweden and Poland.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
