“Athletic’s revenue issue is very simple. Here we have fees for members and subscribers, television rights and competitions, with very important variations depending on success in sports, marketing and advertising. We will present a series of innovative initiatives to squeeze commercial revenue and to squeeze sporting successes. Win, win and win on the pitch ”
Lorea Aristizabal also clarified, apart from talking about revenue, that “of Athletic’s total expenses, 65% is from the first team’s salary. What happened? Revenues without Europe are falling and costs are rising. We had a mismatch of revenue and costs and needed an analysis to achieve its alignment with sporting achievements, an analysis that takes time ”
This squad member of Ricardo Barkala indicated that “we are one of the most solvent clubs in the League and in Europe and we are in a solid starting position; but if there is no Europe, if there is no success in sport, it is a backpack that empty. It’s time for us to take the reins to change the economic model and break inertia. “
Source: La Verdad

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.