Joan Laporta attend to World of sports in a juicy exclusive interview of which we offer today a preview and of which starting tomorrow you can read, in its first part, both in the paper edition of our newspaper and on our website.
The leader of Barça examines all the hot topics of a sporting, economic and institutional nature without complications and in a powerful way. An example he says about the relationship with Barça Nikeyour sports equipment sponsor.
With a contract until 2026 that can be extended until 2028, Reporter sends a message as clear as harsh about the relationship with the company of Oregon, which takes into account the destruction. Because of the idea that the easiest thing is to move on Nikehis response is revealing: “Sometimes what’s easy isn’t the best. And now what we want is the best for Barça“.
One of the companies that have joined Barça in recent years is Nike. There is Puma who wants to enter the Barça universe. How does the president of Barça see something so important in the future?
It’s in the air. There is Nike and there are Nike competitors who are also interested. It is the market and the market tells us that Barça is worth more than what we have in the contract with Nike. And then there is a third way, the third way, which is to do it ourselves. And all three are open. This is a very important decision. There are twenty-seven years at Nike, we have had periodic meetings, we have meetings, they have made an effort that I appreciate very much but it is not enough and we will decide what is best for Barça, the best option, and at the moment I have to say that they are all on the table.
When will this decision be made? Because they tell us it should be soon.
At the right time, we think it is the right time. In fact, decisions have already been made about it.
We can say this because of the t-shirt production.
No problem, no problem because this is a business we already know. We already know where all the t-shirts are made and the prices they go for and the margins there. And the delivery times and the cost they have and the financing represented by Working Capital, which refers to the co-production of t-shirts, and in that sense we control everything.
Wouldn’t it be easier to stick with Nike? For those 27 years and for what they know.
Sometimes easy is not best. And now we want the best for Barça, as always. And the differences are many and we are in a period in our history where we are going through a very complicated situation, now that we are in the process of economic recovery, what we cannot do is go down, Barça must have the best contract in the world. market, but the best is the best contract in the market, as I did in my first stage. The contract we currently have is not the best on the market and Barça is the club that sells the most shirts in the world. You should have the best contract on the market and if not, luckily we have other options.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
