Newcastle United are already champions. Although the season has not gone as well as expected, the club will make a very important move on the deaf in the next match against Tottenham this Saturday, April 13.
Sela, sponsor of the club, has decided to transfer its rights to the Royal National Institute of Deaf People (RNID), the main organization for the deaf in the United Kingdom, to create kits with haptic technology that will provide allow these fans to feel the atmosphere of the club for the first time. St. James’ Park.
In addition to this, Sela will provide the front of the Newcastle kit to display the RNID logo, as well as advertising posters around the pitch, to give further publicity to this great initiative, which will be the first of its kind It happens in a live stadium in any kind of sporting discipline.
How does this work?
As Sela explained, “these innovative shirts transform the noise of the stadium into tactile sensations in real time” and people who jump onto the field at the start with the footballers will suffer from this handicap. Furthermore, Sela is “committed to providing this technology at all future Newcastle United home matches, and hopes that his initiative will inspire football clubs in the Premier League, Europe and around the world to continue to focus their efforts on improving accessibility”.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
