It may not seem important but Ferrari will undergo a historical change from Miami GP Next week. With the entry of HP as the new main sponsor, the team’s nomenclature will change and will be called Scuderia Ferrari HP.
This agreement with the technology company will go beyond the name and will also be present in the overalls of Carlos Sainz and Charles Leclerc as well as the work clothes of the mechanics, engineers and other members of the Maranello team. In addition, HP is also present in the F1 Academy and the Scuderia eSports team.
On their social media profiles they have also modified their profiles to introduce the American brand.
The CEO of Ferrari, Benedetto Vignacommented on his new main sponsor: “Our founder conveyed to us his constant desire for progress. This is where our desire to innovate on the road and the track, as well as our commitment to a sustainable future, comes from to carbon neutrality to education of younger generations
HP director Enrique Lores also welcomed the agreement reached with the most successful team in motorsports history: “With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit. Both brands are built on a rich history that has stood the test of time. Through this unique partnership, we also have the opportunity to reach new audiences, drive business growth, and create lasting impact for our shared customers and communities.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
