‘New style’ for Aston Villa

‘Up the Villa’ was the cry of support from the fans of Aston Villaproudly qualified for the Champions League. They will sing it on Saturday in front of Arsenal at Villa Park, because he will do it again Unai Emerythe technical talisman of success, in his usual greeting in the stands, with the same appreciation that the singer of the Birmingham band Black Sabbath does, Ozzy Osbournea loyal ‘villain’ follower, in a promotional video streamed to show off the cool new shirt from the Adidas brand. The musician, along with the band’s bassist, recorded it ‘Geezer’ Butlerto promote the club’s new sports equipment and sponsor, where it wants to adapt to the ‘modern’ stage of the struggle between the ‘big boys’. ‘New style’ for Villa.

Osborne He held his phone to his ear and waited for the Black Sabbath bassist’s response. “Hey, Geezer!” he shouted. “Let’s play at Villa Park!” “He’s just a left winger,” answered the bassist. With the English band’s 1970 hit ‘Paranoid’ as the backing track, Terry ‘Geezer’ Butler appears in the Villa Park home locker room and asks if he should play on the left, while the goalkeeper looks on in astonishment. Emi Martinez. In a fun promotional video, which also features Emery and the captain McGuinalso hear the anthem of the Champions League, and praise the club’s return to the best European clubs. Ozzy Osbourne and Geezer Butler played their last concert together as members of Black Sabbath in 2017, but reunited thanks to their passion for Aston Villa.

After complaints from players about the uncomfortable fabric of former sponsor Castore over the past two years, Villa have reached an agreement with Adidas to ensure they will be part of their return to the Champions League, with the help of co-owner, Nassef Sawiriswhich owns about 7% of the German corporation. “We must be judged by the company we have,” said Villa’s head of business, Chris Heck, to justify the change of sporting sponsor. At the club’s headquarters there are plans to increase merchandising revenue by £400 million over three seasons.

Stability until 2029

Villa’s effort to adapt to the times, taking advantage of modern digital services and streaming communications, aims to take advantage of the club’s rise since the arrival of Unai Emery. After finishing fourth in the Premier League, which ensured the qualification of the 1983 European champions for the next Champions League, Emery extended his relationship with the club for five years. Aston Villa. Now his commitment ties him to the ‘villains’ until 2029. The club’s co-owners, the Egyptian Nassef Sawiris and the American Wes Edensthey gave the Basque coach total autonomy. Emery He works closely with his circle of trust, which is the director of football, Ramón Rodríguez Verdejo ‘Monchi,’ the director of operations, Damian Vidagany and his technical assistant, Pako Ayestarán.

Emery He signed the contract extension without hesitation. In fact, now his big challenge begins in Birmingham. They must build a strong, very competitive team, where their level will rise to be firmly among the best in the Premier, playing three games a week. That’s why Aston Villa signed eight new players, and transferred five others, including two of its stars, the Brazilian Douglas Luizand in French Moussa Diabyin part to comply with financial fair play and sustainability rules. Due to Premier regulations, the two sales of Douglas Luiz and Diaby became a necessity.

The idea of Emery and Monchi This is to strengthen ourselves with physical and very young players to plan for the next few years in the elite. Villa invested in seven footballers in their early 20s — Amadou Onana (22), Ian Maatsen (22), Cameron Archer (22), Jaden Philogene (22), Samuel Iling-Junior (20), Lewis Dobbin (21), Enzo Barrenechea (23)– and, as the sole exception, Ross Barkley30, a player Emery likes for his experience and leadership, which he showed at mediocre Luton Town.

The Bodymoor Heath Video Room

He Aston Villa who face Arsenal tomorrow has renewed energy. And a collective spirit that begins with its leaders. During the pre-season tour of the US, Villa co-owner, Wes Edensorganized a lavish reception to celebrate the success of the previous season, to which 70 club employees were invited. And, as he maintains Emerythat spirit reflects the ‘family’ that Villa is today. The coach believes that the differences between the teams are not big, “but in the small details.”

One of their secrets is double training sessions at the quiet Bodymoor Heath facility, where the Aston Villa take care of many of the unseen things. In his personal tactical ‘laboratory’, joint and individual hour-and-a-half video sessions to study matches have become popular with players. ‘Meeting, meeting, meeting’they joke, when the meeting announcement sounds, but they are a key to their improvement. The price of success is hard work.

It’s an exciting moment in Birmingham, and that’s why ‘Up the Villa’ will be ringing loudly at Villa Park tomorrow, as the ‘villains’, facing the fearsome ‘gunners’, are ready when fighting the best and dreams of some. title.