The German clothing and shoe brand Adidas is entering Formula One as kit supplier for the Mercedes team in a multi-year partnership announced Tuesday for the new post-Lewis Hamilton era.
before, Puma became a partner of the teamwho finished fourth overall to seven-time world champion Hamilton in the final season before joining Ferrari. The deal with Adidas was expected and announced in the media last year after photos of the brand’s clothing were leaked..
Mercedes said specially designed kit is also available to fanswith limited editions planned throughout the year. The range includes clothing, footwear and accessories and will be launched next monthbefore the start of the season in Australia on March 16.
«Our partnership with Adidas is a clear statement of intent as we begin to write our next chapter as a team.», says the director of Mercedes, Toto Wolffin a statement.
Hamilton, who turned 40 on Tuesday, has been replaced in the team by 18-year-old Italian rookie Kimi Antonelli, who will partner George Russell.
Last season, Mercedes also had the Tommy Hilfiger fashion brandwhere Hamilton became ambassador. Adidas lost last year to Nike in the bid to supply Germany’s national teams from 2027 to 2034.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
