Mercury 13, The multiclub -owned multiclub group that invests in the future of women’s football, has appointed Wasserman – the global sports, music and recreation company – and the center of women’s advice, The collective, as your group of sales in global rights. This strategic organization will cause the collective to rule out commercial efforts along with the growing portfolio of Mercury 13 Women’s Clubs, which starts with FC as women in Italy.
Together, Mercury 13 and the collective aim to redefine the way in which brands are associated with women’s football -unlocking commercial value, global visibility and long -term growth, connecting one of the greatest audiences that are less attended to the sport: the fans of women’s football.
“Women’s football is in a turn point-and Mercury 13 builds up thinking about the next decade of superclubes, not just next season,” said Victire Cagevina Reynal, co-co-coéo and co-funder of Mercury 13.
“By contacting collective and Waterman, we can not only access a worldwide commercial machine, but also aligns with a team that shares our belief in the power and potential of women’s football.”
Lauren Holiday – The former star of the national women of the United States women, and which is part of the Board of Mercury 13 directors, added:
“As an ex -player, I saw exactly what was possible when women’s football received the investment and confidence it deserved. Now it’s about helping to create the same impulse in Europe – where talent and longing worldwide, but the opportunity is still behind.
Mercury 13 is not just investing in clubs – they are leading a future where women’s football is appreciated, visible and blooming in their own terms. Carrying
Wasserman | The collective will act as an exclusive global sales team for Mercury 13, along with the task of developing personalized sponsorship and brand associations, covering clubs, assets and athletes of the group. This initiative will be promoted by a deep collective experience of investment in women, combined with the global scope and intelligence of the Wasserman’s market, music and recreation.
“This is more than a sale mission – this is a statement of how women’s sport should be when it is built with the intention, equity and business rigor,” said Thayer Lavielle, general collective director.
“Mercury 13 has adopted a set approach to a systematic level to change women’s football panorama. We are proud to be its commercial partner and to help activate all the power of their vision for brands around the world.”
This announcement will come at a time when Mercury 13 is preparing for new club acquisitions across Europe, with the aim of building the first commercial connected network of women’s clubs, focusing on performance, community and global commitment to fans.
The FC as women, the first club will be announced to the group’s public, will serve as a launch point for brand integrations and the narrative around the associations.
The collaboration will be held along with a series of brand activation and exclusive events inviting major global markets, including the next Cannes Lions, designed to show commercial opportunity within women’s football and introduce Mercury 13 Club Ecosystem 13 to the leaders of global brand.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
