Asia leads Europe in the sustainability of its main car brands. Half of those who respect the environment the most are Asian, according to the “Media & Auto 2022” report based on data from the first quarter of the year conducted by Onclusive. These are Toyota, Kia, Hyundai, Honda and Nissan. Toyota is number 1 of these.
For example, the ‘top 10’ of brands with the most sustainability impacts is completed by Renault, Ford, BMW, Volkswagen and Mercedes. This ranking, on the other hand, reveals important absentees such as Peugeot, Citroën, Audi, Seat or Tesla, although the latter only produce electric models.
The report thus reveals who is leading the race for sustainability in terms of image and media relevance, essential for the ability to get their sustainable messages through to public opinion and thereby potential buyers.
All this in a context of electrification of the sector, the end in 2035 of sales of petrol and diesel cars and changes in regulations, such as the Climate Change Act, which will introduce access, parking and traffic restrictions in 149 Spanish municipalities.
The analysis shows how the messages associated with projects and not models have more relevance and exposure. This is the case, for example, of Toyota, which emphasizes its proposal to refurbish used cars to give them a second life before they are put up for sale again. Renault is doing the same with Refactory, which contributes to the circular economy and responsible consumption. Finally, Ford is committed to extending the life of used parts and converting them into auto parts.
In addition, the study concludes that, compared to the same period of the previous year, there has been a very small increase (barely 0.3 pp) in the media impact on automotive sustainability, although the same ‘stage’ is repeated.
The improvement of the German brands in particular stands out, with BMW at the helm (+50% of the content compared to last year), Volkswagen (+18%), supporting its entire new electric range, and Mercedes (+30% ). In contrast, while Asian brands speak most about sustainability, they are reducing their presence compared to the same period of the previous year, especially Toyota (-27%) and Hyundai (-28%).
Finally, and although they are not in the top 10, there are brands like Mazda, Fiat, Opel and Volvo that practically double their impact compared to 2021, a testament to the work they are doing to reach the top positions.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
