Spain will be the country in Europe to grow the most in the number of users buying digital tickets for entertainment events in the next four years
In our mobile phone we have plane tickets, tickets to a festival, our state of health and increasingly bank cards. The smartphone has become the Swiss army knife of our time and is gaining importance in both the professional and personal lives of each. All kinds of applications allow technology to slip between the physical and the digital. We can manage almost anything, wherever and whenever we need it.
The entertainment event ticket industry is one of the industries that reflects this unstoppable process in a good way. According to an analysis conducted by Telecoming, a company specializing in digital entertainment and sports monetization technologies, Spain will be the country in Europe that will grow the most in the next four years in terms of the number of users who buy digital tickets. for entertainment buy events. The effect of the global pandemic seems to have been the catalyst that managed to complete the digitization process of our personal finances.
The report highlights that every Spaniard currently buys an average of 9 tickets per year for entertainment events (cinema, theater, concerts, festivals…) through the digital channel. On average, we paid 13 euros for each of them, consolidating a digital industry that will exceed 1,430 million euros this year. In 2022, a total of 17,149 million euros will be moved in Europe. Digital ticket sales for the leisure sector will grow by 20% annually over the next four years. According to the exposed forecasts, Spain will grow by an average of 8% between this year and 2026, the largest growth in Europe. “It is an unstoppable trend because of the simplicity of the acquisition and access processes. Screens have become a natural part of our lives, adding a new, fast and effective digital shopping experience to traditional physical products and services,” said Roberto Monge, Director of Operations at Telecoming.
According to a study presented by Minsait, buying and selling products from mobile phones or tablets is a common action for one in two Spanish users. This is one of the data that shows how more and more consumers are using digital services when interacting with brands.
“In addition to the simplicity of the process, with hardly a click to make the purchase, and the guaranteed security, companies have been proven to achieve a greater conversion increase. Everyone wins,” explains Monge, emphasizing data from the report showing that the proportion of digital leisure event ticket buyers who also used mobile phones to purchase their tickets was 93% in 2021, with this device being the largest. dominator is to buy these kind of tickets.
In the same vein, according to another report prepared by the company specializing in technology, digital services paid with mobile bills will exceed 600 million in our country this year, and the figure will grow by an average of 8% until it reaches 831 million by 2026. Digital games remain the main source of revenue for this mobile payment technology, while lifestyle content (health, relationships, wellness, sports and leisure) and digital publications are gaining weight.
31% of Spaniards use videos in digital format and it is estimated that this number will continue to grow until it reaches 54% of the population. Currently, three million Spaniards have access to digital music services and 90% are subscribed to OTT platforms. For the payment industry of operators, spending on music will go from 62 million to 84 million in four years.
In Spain, in 2022, almost eight out of ten euros will be billed to the operator via a smartphone (almost 470 million), above the tablet (130 million) and other connected devices (almost 16 million).
The report highlights that every Spaniard currently buys an average of 9 tickets per year for entertainment events (cinema, theater, concerts, festivals…) through the digital channel. On average, we paid €13 for each of them, consolidating a digital industry set to exceed €1,430 million this year. A total of €17,149 million will be relocated in Europe by 2022. Digital ticket sales for the leisure sector will grow by 20% year-on-year over the next four years.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
