Basque tourism is recovering its pulse and will exceed 4 million visits in 2022 for the first time

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Tourism in the Basque Country grew by 10% from January to November compared to the same period in 2019, highlighting the recovery in international tourism. The adviser Javier Hurtado has today presented the position that the Basque Country will take during the Fitur that begins next Wednesday the 18th.

Euskaraz irakurri: 2022an lau milioi bisitariein langa gaindituta, indarberrituta dago Euskadiko turismoa

The Minister of Tourism, Trade and Consumption, Javier Hurtadotoday made an assessment of tourism in the Basque Country for the year 2022, a year he described as “the year of the Recovery of tourism in Euskadi”, since then for the first time The 4 million visits have been exceeded in a year.

In the absence of official data for December, the tourism in the Basque Country has grown by 10% from January to November compared to the same period of 2019, indicating the recovery of the international tourismright away growth of 11.8%the tourism that suffered the most during the pandemic with a 34% drop in the summer.

Recalling the difficult times of the pandemic, the advisor stressed “the strength of the Basque tourism sector, the commitment of its professionals and the commitment to continue to support and boost our tourism”. Hurtado pointed out that “we come to Fitur with this scenario, proud of our professionals, aware of the great work they have done and with the conviction that we must continue to commit to our sustainable tourism model that enables us to continue to grow in a sustainable and balanced way”.

Exactly, Hurtado presented today what the participation of the Basque Country will look like fit, one of the most important international tourism fairs that will take place in January 18-22 in Madrid. Along with the consultant was Daniel Solana, Director of Basquetour, the Basque Tourism Office, who provided details of the booth and the activities and presentations that will take place over the 5 days.

Euskadi will participate with a Stand of 900 meters squares that resemble a theater and that the varied tourist offer with the central theme of gastronomy: “It is a newly designed grandstand that, like a theater, becomes the great stage of gastronomy. It combines the strength of our gastronomy with that commitment to 2023 to restore long-distance markets and make it a priority place at the start of the Tour give the France of Euskadi, an event that will be one of the most relevant international calling cards for the Basque Country and that will have its own space on the stand,” explains the consultant.

The minister wanted to emphasize that in this edition Euskadi will award the first 3 awards to regions such as Smart Tourist Destinations (DTI), Goierri, Uribe and Rioja Alavesa. “We have been pioneers in adapting this DTI methodology, together with the Secretary of State for Tourism, from the municipalities to the regions, so that they will serve as an example for other autonomous regions that want to apply it. In the course of 2023, we will continue this work with at least 5 regions more”, has progressed.

In addition, as Hurato explained, the Basque Country will receive the award for Best Supra-Municipal Public Administration in the application of the SICTED quality systems from the Secretary of State for Tourism. “These are some examples of the work of the Basque Country in favor of the quality, sustainability and competitiveness of our sector, which has made us leaders and which we want to reflect in this edition of Fitur 2023”.

Image of the Euskadi stand in Fitur. Ireland.

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Source: EITB

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