Psychologist analyzes: – ‘Zelenskyj has enormous emotional reserves’

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Video messages, selfies, interviews, social media: Volodymyr Zelenskyy feels comfortable in front of the camera, shows strong body language and does not seem tired after weeks of war.

Video messages to his own people, to politicians around the world, to foreign opponents of the war in their demonstrations, selfies with the wounded, cell phone videos for social media: Ukrainian President Volodymyr Zelenskyy is ubiquitous and already enjoys a cult status among his supporters .

On pillows and matryoshkas
Pillows with his likeness were recently produced in the Czech Republic, and the politician is also available as a matryoshka nesting doll, whose performances Roman Braun, psychologist and bestselling author (“The Power of Rhetoric”), decodes the “Krone”: ” Selenskyj steps casually and close to the people – he was already out in T-shirts during the election campaign. After his election victory, he also appeared in a suit and lost popularity. It is now strongly linked to the election campaign,” says the expert.

Hollywoodreifes Image-Video
Emphasizing Selenskyj’s background as an actor: “He draws from the fullest, puts everything into his productions.” The video message at the benefit concert in Vienna is an example of the hyper-realism he uses. With incredibly emotional imagery, the message sounds like a Hollywood-ready image video.

That’s also because of the zeitgeist: “It’s a good way to get attention – there are other tragic subjects than the war. But we have a self-protection with which we can solve many problems,” says Braun.

The strongest position: hands next to the body
This is where the ‘engagement bias’ comes in – by repeatedly asking for concrete support, Selenskyj creates an identification with the war. Braun regards the rhetoric in the short sentences as “almost too perfect. Every politician has his hands in front of his body in one way or another – think of the Merkel diamond. Zelenskyj notices that he lets his hands hang to the side.”

“This is the strongest position, but also a difficult one, especially under stress,” says the psychologist. Who hardly sees any signs of stress – “Zelenskyj has enormous emotional reserves”.

Source: Krone

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