At Booking and Co. online reviews are a blessing and a curse for hoteliers

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Before the dream vacation, travelers usually discover the potential accommodation based on reviews on the Internet. The platforms are not only a blessing, but also a curse from time to time, as evidenced by a broadcast of the “Tiroler Krone”. “If you don’t appear on the internet, you don’t exist,” says hotelier Thomas Hudovernik.

“What started well is also being used,” says Sonja Ultsch, managing director of Harry’s Home and Adler Hotels in Innsbruck. With this statement she refers to the evaluation platforms on the internet. These were partly used as a “model for blackmail”. Especially when there is a documentary on the subject on TV, we notice how people try everything to get a percentage.” But that’s not the only thing the hotelier is criticizing.

Source: Krone

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