More and more companies are advertising their products with the words ‘climate neutral’ or ‘100 percent recyclable’. The background is a dubious company that misleads consumers. A law from the European Commission is still pending.
When shopping in the supermarket, it is difficult to miss the fact that sustainability is now being advertised everywhere. No company is no longer sustainable – or at least claims to be – everything is green, fair and climate neutral. It’s easy to get the impression that the climate crisis can be contained by simply buying the right products or choosing the right providers.
Does it make sense in the long run or is it a smart marketing strategy?
You can fly so-called climate neutral with Lufthansa and refuel climate neutral with Shell. Entire companies claim to be climate neutral, such as Google or Microsoft. Nivea is said to offer climate-neutral personal care and the plastic bottles from Coca-Cola and Nestlé are 100 percent recyclable. Even the World Cup in Qatar was climate neutral.
But what actually lies behind the conditions and what do the certificates that are prominently displayed on food and beauty, hygiene and cleaning products promise?
Source: Krone
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