Carrera rails have been a basic part of every children’s room for decades. Because the fun extends beyond childhood, mini racing in its own four walls has developed into a globally established brand. The target group will be expanded again with a completely new hybrid system that will be launched on the market in the autumn of 2024.
The Austrian company Carrera, based in Puch near Salzburg, generated a turnover of 121 million euros in 2022, setting a record year in the company’s 60-year history. Especially in Central Europe, there is hardly a living room where miniature cars have not raced on rails. That shouldn’t change! Except the rails. Because a slot machine revolution was presented at the Nuremberg Toy Fair.
Source: Krone
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