Mattel’s new Barbie suffers from type 1 diabetes

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The manufacturer Mattel brings a barbie on the market that suffers from type 1 diabetes. The doll is wearing a glucose -feet device on the arm – pink paving in a heart shape. You can regularly check her health via Smartpone app.

For decades, the number of children and adolescents for whom diabetes has been diagnosed has continuously increased. About 3,500 people up to 14 years of age have to live with this suffering in Austria. However, this should not be confused with the ordinary disease mellitus type 2 .. The type 1 variant is a car -immune disease that leads to an insulin deficiency.

“For us, the Barbie -Pop with T1D is an important step in our attempt to represent and inspire even more children,” says Krista Berger, SVP of Barbie and Global Head of Dolls. “Barbie helps to shape the perception of the early childhood of the world. By considering diseases such as T1D, we ensure that more children in the stories they come up with and in the objects they can love.”

Collaboration with diabetes organization
For the most authentic implementation that is possible, the manufacturer trusts collaboration with Breakthrough T1D, the world’s leading organization for investigating and promoting type1 diabetes. This is intended to make medical devices possible, as well as the appearance and clothing of the Barbie to copy as realistic as possible.

In addition to the glucose monitor, the doll has an insulin pump on the hip. Your clothing is stored in white dots and a suitable ruffle skirt-this indicates the worldwide-known diabetes symbol. Diabetes accessories and snacks can be found in your pastel blue bag, the blood sugar must fall.

Enormous meaning for social skills
“This early representation by the dolls is especially important for the self-image of the children. This allows acceptance, motivation and self-confidence of children and adolescents to be strengthened with type 1 diabetes. Enlightenment about diabetes Mellitus starts here in the nursery,” says Dr. Jens Kröger, CEO of Diabetesde Diabetes-Id.

In 2020, Barbie, together with researchers from Cardiff University, had started a multi -year study on the short and long -term benefits of the Puppet Show. It turned out that it can have an incredible advantage in important development phases.

Barbie Fashionistas Doll Line
The Doll line of the Barbie Fashionista would promote empathy because of the enormous diversity. In the meantime, more than 170 new looks have been introduced, including different skin tones and hair colors and winding body shapes. There are also barbies with limitations – they wear prostheses or depend on a wheelchair.

Source: Krone

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