Domestic retail crisis sentiment: A new survey finds retail expectations lower than ever. In fact, they are “never so bad at this time of year”.
Reports from retailers about the great willingness to buy are just as reliable as Christmas in advance – but this year it is different, the Johannes Kepler University Linz (JKU) reports on the basis of a survey. Retail expectations are said to be more pessimistic than ever.
“Retail is seen as the seismograph of the economy as a whole”
“Retail expectations about the business situation in the coming months have never been worse at this time of year than this year – not even in the 2020 and 2021 Covid 19 pandemic years,” the study authors explain. . The bleak outlook for the coming months (including the Christmas business) would be visible not only in domestic retail, but in almost all EU-27 countries. “It’s worrying that the retail industry is seen as the seismograph of the economy as a whole, and that doesn’t bode well for the coming months,” said JKU retail expert Ernst Gittenberger.
“The much-vaunted crisis resilience of the Christmas business is starting to falter this year,” the JKU said, citing “surveys of EU retail executives”.
Source: Krone

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