Austria’s most creative advertising campaigns were honored during the presentation of the 2024 State Advertising Prize. The main prize went to the “De Anhalter” campaign by Erste Bank and Sparkasse.
At the presentation of the State Advertising Prize this year, the ‘De Anhalter’ campaign by Erste Bank and Sparkasse was awarded the top prize in the ‘Overall Campaign’ category. This campaign, developed by the agency Jung von Matt/Donau, impressed the jury with its creative execution and its forward-looking message. ‘The Hitchhiker’ puts innovative companies in the spotlight and emphasizes the importance of sustainable developments in the economy.
More innovative campaigns
In addition to Erste Bank and Sparkasse, other excellent campaigns were also awarded in various categories:
- Wiener Linien with the campaign “Heroes of the City” from the agency GOOD Life Crew GmbH in the advertising film category
- Charity of the Archdiocese of Vienna with the campaign “Donate Heat” by the agency BROKKOLI Advertising Network & ÖBB Werbe GmbH in the Print/Outdoor Advertising category
The special prizes for regional & SME campaigns went to
- Linzer City Ring with the campaign “City Shopping Linz – Where the whole world is just one step away” from the agency Werbe & Kommunikation GmbH
- Bookstore HEYN with the campaign “We are never there on Mondays – our bookseller has dared the impossible” from the agency UPPERCUT die agentur GmbH
- Ströck-Brot GmbH with the campaign “The Artificial Donut Challenge” from the agency Ogilvy & Mather GmbH
You can view the individual winners’ topics and advertising campaigns HERE.
Audience Award for Stadtwerke Klagenfurt AG
An audience award was also awarded as part of the State Advertising Prize. During an online vote, the advertising agency “UPPERCUT die agentur GmbH” was able to win this award for the client Stadtwerke Klagenfurt AG with the campaign “Stadtwerke Klagenfurt – As real as you”.
State Secretary for Tourism Susanne Kraus-Winkler emphasized in her speech: “The award-winning campaigns impressively demonstrate how important creativity and innovation are in advertising. They make an important contribution to strengthening the positive image of our country and stimulating our economy.”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
