El Cante de las Minas surprises with its collection of official perfumes

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On the occasion of the 61st edition, festival visitors will receive two fragrances, ‘Arsa’ and ‘Toma’, which in combination create a third aroma, ‘Olé’

This year, on the occasion of the 61st edition of Cante de las Minas, Prady Laboratories created two perfumes to “offer something different and original within the universe of fragrances applied to the flamenco world” that will be given to festival visitors. These are ‘Arsa’ and ‘Toma’, two fragrances for women and men, which can also be combined to create a third aroma, ‘Olé’.

«’Arsa’ and ‘Toma’ are two words commonly used in flamenco slang, usually pronounced together when the performer is applauded, one following the other. That’s why it seemed to us terms that were not only distinctive, but also complementary, such as our fragrances,” said Alejandra Martínez Blaya, the company’s communications manager. These two perfumes, which follow the current trends in woods, patchouli and white flowers, have a special feature: together they create ‘Olé’, a unique perfume that fits the consumer without physical format, to get it directly on the skin if you decide to mix them. “This year we thought it would be very original to mix with unisex -playing up our scents, raising our bar and moving on and creating a third fragrance without gender,” says Alejandra. Overall, “they’re risky scents, with power, punch and a lot of personality.”

On the other hand, the ‘Catedral del Cante’ will smell of melon in its atmosphere, winking at the land of Campo de Cartagena, “a fragrance with a lot of presence but at the same time very refreshing and summery” .

“The festival is very grateful for the trust that this Murcian company has placed in us and what we want is for our collaboration to continue for a long time to come, as they give the festival a new flavor,” said the president of the Cante de las Minas Foundation, Pedro Lopez. “In this 61st edition, we feel that the festival has been reborn, it resurfaces like never before, after the complicated past years, and it is quite a celebration and cause for celebration that we wanted to express with our proposals,” it emphasized. company, reaffirming his passion for flamenco and his interest in bringing perfume and flamenco closer together and connecting, as «both is art».

Source: La Verdad

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