Sevilla unleash ‘Ramosmania’

The return of Sergio Ramos where his club is originally and where he left for Real Madrid 18 years ago are media stars and social focus in the capital of Seville. The international defender, former captain of the white team and the player with the most caps in the history of the team, caused thousands of comments in the daily life of the city, both from Sevilla and Beticos fans, as well as in social networks , and can become a mass phenomenon.

Although there is curiosity to see how the public behaves in Sánchez Pizjuán after the statement of the ‘biris’ rejecting his signing and pointing to the board but promising respect and avoiding insults, the truth is that there is another side of fans, very many, who see him as a new idol of a dimension like a player has not entered the Sevilla dressing room for a long time. Sales of shirts with the number 4 and his name have been increasing in official stores since the day of his arrival. In the sports city, even with children on vacation, many groups crowd every day looking for autographs and photos at the start. It is clear that the club gained popularity with the signing and his gesture by turning away from the Arabian petrodollars and collecting a token less than the maximum salary in Sevilla has been profound.

Sevilla is preparing a presentation in style this Wednesday at Sánchez Pizjuán and at an open door. And it was at his request. The action was first announced at 1:00 pm in the press room and exclusively for the media. The player asked to open the stadium and a more famous time was set on this date of the year: at nine in the evening, just after his first press conference after his return with the president, vice president and director of sports .

The last time Sevilla opened the doors of the Sánchez Pizjuán to showcase a player was last summer with Isco. There are 15,000 people. We already know how it all ended. Disagreement with Monchi and the man from Malaga now eternal rival. Not many appeared in the stadium before the fans. Fernando Llorente, Jesús Navas and Reyes in recent years.

Marketing, presence in networks, sponsors…

The club also expects merchandising, which has long been part of a strategic plan to expand the brand globally, to ramp it up in the coming months. The social dimension of Ramos is enormous. He has 60 million followers on Instagram and Sevilla only 2.5. On Twitter, now X, it has 21 million followers, while the club barely reaches 1.16, where Sevilla is certainly one of the Spanish clubs that boasts the most media impact on the networks.

Another issue is the invaluable help that Ramos will provide when it comes to getting a sponsor. Until now, Sevilla has not had an advertiser on its shirt. The club received heavy criticism for missing the opportunity to expose itself to the world in the European Super Cup against Manchester City in a clean white shirt with no advertisers. Castro argued that the Seville brand has value and that they do. Now, the camera will attract a powerful advertiser in no time and Sevilla knows it.

Meanwhile, there is still the question of how Sánchez Pizjuán will receive him because the gestures towards the stands were very ugly when he defended the Real Madrid shirt in this stadium and the consequences were partial closure of the committees after the proposal of Antiviolence . In Sevillism there is now a break between those who do not agree with his return and those who do. His performance this Wednesday will be the best thermometer, although everything depends on his performance on the field and his commitment, which will be the next thing after a public apology. Meanwhile, what is certain is that it will be released ‘Ramosmanía’. Let’s see what it triggers next.