Traditional Japanese techniques applied to car manufacturing

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Mazda
builds its cars in japan for over a hundred years. During all this time and to this day, the company has introduced the concept of “Crafted in Japan”: recognition of a design philosophy that, like Japanese culture, pursues maximum quality with a handcrafted touch. Like a work of art that comes off the canvas. Suzusan is the brand of Hiroyuki Murase, an artisan and designer who successfully reinvented the ancient Japanese art of Shibori textile finishing.
a word that literally means “turn” or “pinch”. Suzusan is based in Düsseldorf and her creations have received remarkable recognition. Some of her pieces have been featured on the Dior catwalks and captivated celebrities like Natalie Portman.

Bringing the best of Japanese design to Europe is what Mazda intends to do with its latest models. And when their roots meet
in the city of Hiroshimathose of Suzusan are located 500 kilometers further east, closer to Tokyo, in the city of Arimatsu, in Aichi Prefecture.

For example, there is the birthplace of the founder of Suzusan, where the intangible heritage that Murase has captured in his work has been passed on from generation to generation for more than 400 years. Young people still work the old-fashioned way in the artisan workshops of Arimatsu, decorating exclusive garments made of high-quality fibers with modern and personal designs. Susan does that
use of traditional techniques and reinterprets them in her own way on high-quality materials originating in Japan and elsewhere, such as hand-woven cashmere, alpaca or transparent silk. And with a style reminiscent of Mazda.

Mazda and Suzusan have many things in common. They both know how to combine traditional craftsmanship with contemporary design elements. Both
take ordinary objects and they place them in a new context, using old techniques to make new and inspiring proposals. Likewise, both appreciate the empty space between objects and background in a design and seek their inspiration in the world around them and in nature. All this creates a connection between Suzusan and Mazda.

Suzusan handcrafts each of his garments and Mazda craftsmen must reproduce perfection
in every cartime and time again, with an eye for detail that is already legendary and where car making becomes an art form.

Source: La Verdad

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