Lexus puts red shoes on the new RX

Lexus reminds us that it continues to lead the way with the modern interpretation of one of the most celebrated films of all time.

In cooperation with
harris reed, the acclaimed fashion designer famous for his creations against the tide, Lexus is reinventing the iconic red shoes Dorothy wore in the movie ‘The Wizard of Oz’. At an event in New York to mark the 50th anniversary of W Magazine, attended by numerous celebrities, Lexus
presented its brand new ‘ruby rims’. The concept, licensed by Warner Bros. Consumer Products, celebrates the bold redesign of the brand’s most iconic car, the new Lexus RX.

Lexus reminds us that it continues to lead the way with the modern interpretation of one of the most celebrated films of all time. What if Dorothy in ‘The Wizard of Oz’ had ignored the advice to ‘follow the yellow brick road’ and opted for the road less traveled?

With ‘ruby wheels’, Reed and Lexus present the RX as the ultimate vehicle that inspires and encourages drivers to go off the beaten track. In its role as the official vehicle of W magazine’s 50th anniversary celebrations, the “ruby wheel” RX parked at the entrance to the event has welcomed countless fashion icons, celebrities and celebrities who have lived in their time over the decades. W’s cover, which also set the tone for the 1970s-inspired celebration.

“As a gender fluid designer, I’ve always taken the roads less traveled, where I found my inspiration,” said Reed. The bold new design of the Lexus RX and the cinematography of the Hollywood classic ‘The Wizard of Oz’ capture the literal interpretation of what it means to choose your own path and embark on a new journey along the red brick road, in a clear nod to the iconic red shoes from the film and my own designs,” he added.

To design the Ruby Red Rims, Reed took inspiration from two of the hats in his Spring 2023 ready-to-wear collection. The backs of the rims are made of solid aluminum and sealed with sparkling glitter. At its center are the ruby ​​core and Lexus logo, embedded in polished ruby ​​paint, and powered by LED lighting that brings them to life. The spoilers reveal the bold ruby ​​color from many different angles, creating a magical moment that celebrates the iconic power of shoes and wheels. The dramatic color change represents the transition between two worlds that immerses viewers in this journey.

Source: La Verdad

Ida

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.