BMW presents its futuristic mid-sized sedan, the i Vision Dee

Future digital functions will go far beyond the level of voice control and driver assistance systems we know today.

BMW has introduced the i Vision Dee, a futuristic mid-sized sedan with a new, sophisticated design language. The name ‘Dee’ stands for Digital Emotional Experience and that is exactly the goal: to create an even stronger bond between people and their car in the future. Future digital functions will go far beyond the level of voice control and driver assistance systems we know today. The BMW Head Up Display
extends the full width of the windshieldthat provide insight into the next generation of vehicles.

With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only in real-life situations on the road, but also in their digital environment.

The BMW Mixed Reality Slider, in combination with the sophisticated Head-Up Display, is the digital highlight and central control of the BMW i Vision Dee. Thanks to high-tech sensors in the instrument panel, the driver can decide for himself how much digital content he wants to see on the advanced Head-Up Display. The five-step selection ranges from analog content, through information about driving, the content of the communication system, the projection of augmented reality to the access to virtual worlds. You can also use parallel
adjustable windows to gradually dim reality. Mixed reality can be experienced in the BMW i Vision Dee in an immersive way that stimulates different senses without the need for additional aids, creating a new dimension of driving pleasure for the user.

The digital experience begins outside the vehicle, with a personalized welcome scene that combines graphics, light and sound effects. Natural language serves as the simplest and most intuitive form of interaction, enabling perfect understanding between man and his vehicle. BMW’s closed headlights and kidney grille also form a common physical icon (fusion of the physical and the digital) on a unified surface, allowing the vehicle to produce different facial expressions. This means that the BMW i Vision Dee can speak to people while visually expressing moods such as joy, wonder and even approval. BMW i Vision Dee can also project an image of the driver avatar onto the side window to further personalize the welcome scene.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and combined within seconds. The laser cutting process used to cut the plates and the design of the electronic control have been developed in collaboration with E Ink. The adaptation of this technology to curved surfaces and the programming of the animations have been developed by BMW Group in-house engineers, enabling a unique form of personalization in the automotive sector worldwide.

The design of the BMW i Vision Dee has been deliberately reduced to draw attention to the digital experience and DNA of the BMW brand. The exterior is defined by the classic three-piece saloon design that is the core of the BMW brand. Traditional design elements such as the BMW kidney grille, twin round headlights and Hofmeister curve have been reinvented, with digital icons replacing analogue elements. This gives the BMW i Vision Dee its own digital, yet human character.

Inside, digitization goes hand in hand with a reduced use of materials, operational controls and displays to ensure nothing distracts from the digital experience and the new sense of increased driving pleasure. The steering wheel’s unconventional design, with its central vertical radius, creates tactile points that come to life when approached or touched and can be controlled with a flick of the thumb.

These physical touch points control the selection of the content projected onto the windshield and thus, together with the Head-Up Display, support the principle of “hands on the wheel, eyes on the road”.

Source: La Verdad

Ida

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.