A survey of 300 Germans shows that the majority remain loyal to ski holidays in Austria, despite rising prices. The acceptance of any savings measures is also consistently present among the guests.
Corona, energy crisis, inflation. This mix doesn’t seem to stop our neighbors in Germany from planning a ski holiday in the Austrian Alps. At least that’s what a survey by the marketing agency “P8 Marketing” from Innsbruck shows. 300 Germans who have spent a winter holiday in the Austrian mountains in the past five years have been asked whether they remain loyal to our winter sports country.
The result: 56 percent of potential guests have already planned skiing fun and the like for the approaching cold season. In fact, for those who regularly make their local slopes unsafe, it’s over 80 percent. Only twelve percent categorically exclude a ski holiday.
A third undecided 64 percent cut back on vacation
Especially important to know for the tourist regions of Austria: a third of the 300 respondents have not yet made a decision. To convince them, it is still necessary to diligently beat the advertising drum. “There is a great desire for winter experiences in the Alps and winter holidays are popular. German guests show a high level of loyalty, although many destinations still need some communicative persuasion,” says Georg Hofherr, founder of P8 Marketing.
But of course the wave of inflation also has consequences for winter holidaymakers. Of those who have taken at least one winter vacation in the past five years, 64 percent say they will cut back on the upcoming vacation. At least 46 percent of those who go on winter vacation several times a year, say that.
Save on accommodation and eating out
And in which areas are savings being made? 25 percent indicate that they are saving on housing, ie switching to cheaper housing. Another 47 percent are considering it anyway (see chart above). 35 percent want to cut back on the number of ski days (perhaps 40 percent). What restaurateurs shouldn’t be happy about: A whopping 47 percent are planning savings when visiting restaurants, and another 34 percent are toying with the idea. Only 19 percent do not want to make any concessions here.
Also interesting: Despite the sharp increase in fuel prices, 53 percent indicate that they do not want to switch from the car to public transport as a cheaper travel option. Only 19 percent planned it (28 percent maybe). In addition, 24 percent think they only go on a winter holiday every two years.
Holidaymakers are also willing to make concessions on comfort
It has also been investigated which austerity measures of the tourism sector holidaymakers can live with. 40 percent of those surveyed can come to terms with fewer open slopes or lifts. For a proud 70 percent shorter lift opening times are no problem, 60 percent can live with a more comfortable lift ride.
68 percent of the respondents can do without the luxury of the heated lift chair. For 54 percent, a frequency-dependent operation, i.e. fewer open slopes or lifts for fewer winter sports enthusiasts, is conceivable. 46 percent of those surveyed would accept slightly cooler rooms in mountain restaurants. And 50 percent of holidaymakers can make friends with less snow on the slopes.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
