Hidden price increases, fraudulent labels and misleading advertising promises: supermarket shelves are full of foods that often do not do what they promise. Fortunately, there are independent organizations such as foodwatch Austria to make consumers aware of this and keep companies away from cheating. The NGO’s consumer advocates have launched another vote this year for the ‘Advertising Shame of the Year’. Consumers can vote online until December 10 for the most annoying marketing trick in the food industry, and the winner will be “awarded” with a prize.
Both EU food law and Austrian food law state: Consumers must not be misled by advertising or the presentation of products. The reality is different, as foodwatch Austria also knows. The NGO has set itself the task To expose grievances surrounding the marketing of food. People need to become aware of this, companies will face the criticism and be asked to make their products more consumer-friendly.
Looking for the annual winner among the “advertising detractors”.
Since the beginning of this year, foodwatch Austria has also chosen the “Advertising Smear of the Month” and is now looking for the annual winner among the “Advertising Smearers”. For the ‘Advertising Infamy of the Year 2023’, 5 products were selected from the current ‘prizes’ of the past months, which, according to the NGO, ‘constitute an example of annoying marketing practices’.
In the running for the title “Advertising Shame of the Year 2023”: the Bad Ischler Pasta Salt, the Eskimo Cremissimo Vanilla Ice Cream, the Heinz Tomato Ketchup, the More Nutrition 2 Calorie Oil Spray and the San Lucar Mango Passion Fruit Smoothie.
The winner receives a disgrace prize
Which of the candidates do you think will pull off the most annoying marketing trick in the food industry in 2023? Voting: The voting for “Advertising Shame of the Year 2023” runs until December 10 and the winner will be “awarded” with a prize by foodwatch Austria. The ‘Advertising Shame of the Year’ is chosen for the second time this year. Click here to vote.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
