Walkers said it plans to make at least half of its products healthy or low-calorie by 2025 as it faces new regulations targeting fast food. The slicing giant said it will invest $35.35 million over the next three years in a program that includes overhauling its existing range and introducing new health products to supermarket shelves.
Last month, Walkers released the first potato chips that are not considered HFSS (high in fat, sugar or salt) by government standards. It said it would launch Walkers-like products in a 45% lower salt range and replace Walkers Baked products, Doritos Dippers and Popworks so they are considered non-HFSS. The move precedes new rules that will take effect in October that restrict advertising and promotions, such as buy-and-hold, on HFSS-rated foods.
Walkers Baked, Doritos Dippers and Popworks overhauled products will hit shelves in the coming months, Walkers said. He added that more innovations are planned for the coming year, as well as significant advertising and marketing investments to encourage consumers to make healthier choices.
Jason Richards, Managing Director, PepsiCo UK & Ireland, said, “This is a significant milestone in our long-standing commitment to choosing smart foods without compromising on taste. We have been making changes to our portfolio for many years, but now is the time to take bolder action.
“We have an ambitious target: a 50% sales target for non-HFSS foods or low-calorie foods. We still have a long way to go from where we are right now, but we are determined to achieve it.
“Thanks to our experts in R&D and nutrition, I am confident that people across the country will enjoy these new products as much as their old favorites.”
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Source: Belfastlive
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
