The Barbie doll from toy manufacturer Mattel is now also available with a visual impairment. She has a walking stick and wears sunglasses, according to the American company. The packaging is provided with braille.
“With these new dolls, even more children can find a Barbie that represents themselves and tell their own stories together,” the statement said. Representatives from blind associations worked on the doll’s development. The goal was to make it authentic. The new Barbie not only has a classic white cane and fashionable sunglasses, but also has movable elbow joints so she can also use her walking aid.
“For me, this is another step towards finally creating a world that is designed so that blind young people can thrive,” said British journalist and activist Lucy Edwards, who is blind herself.
Doll with Down syndrome
A black Barbie with Down syndrome was also introduced on Tuesday. Among other things, this doll is small, has a longer torso and a round face. “The launch of this doll alongside the new blind Barbie doll is another important step in expanding the representation of the disability community,” said Kandi Pickard, president of the National Down Syndrome Society (NDSS).
The first Barbie was introduced in 1959. Since then, there have been ongoing discussions about whether the doll shows an unrealistic and one-sided body image. At the same time, they already exist with other characteristics, for example in wheelchairs or, since 2023, in Down syndrome. She has also worked in many professions. The toy manufacturer repeatedly states that it wants to show a broad reflection of society.
Source: Krone
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